Dialing In On The Future

by Ed Meyer

posted on October 9, 2009 in General Discussion | No Comments >>

Today at the track, we had a survey. It was not from our track, but from another. They were investing in the future by getting a better understanding of what is happening now. I thought this was a lesson we could all learn from.

The “Cincinnati Kid,” or James Williams, as he is known, was on hand taking care of the survey. It was good to see just how many players wanted to come up and fill out this survey for James. It took all of about three minutes or so, and they received a five dollar voucher for their trouble.

It was a win-win-win situation. The track that wanted the survey was getting first hand info. Our track benefits by getting to share in that information, and getting around and allowing your players a chance to voice is a great thing. This was a nice learning assignment.

James made his way around, and it was a nice track-customer interaction. No complaints, but just a chance to learn and get some need face time with valuable people.

Hard to believe that a track from New Jersey would pay a track in Ohio to collect data. It is a rare time in racing when you see a track investing in the future. They wanted to learn, and they were willing to pay the price. The price was small, and the information may be worth a heap for the next generation of players.  Great idea…..