Posts Tagged ‘Loyalty Cards’

Teach and They Will Come

There’s an old saying: ” the more things change, the more they stay the same.” – I’ve been reading for sometime about the importance of fan education and the efforts of taking it to street. You know, finding players and teaching them more about the game. I couldn’t agree more that the game could use […]

Behind the Velvet Rope

by Ed Meyer

posted on September 24, 2013 in General Discussion, Horse Racing, WinningPonies.com | No Comments >>

Every track has a special place where big players can hide. Well, maybe hide is a bit strong, but they want out of the mutuel lines and enjoy personalized service. They are deserving, but how does one go about getting on the list behind the velvet rope? For many moons this was my job as Player Development […]

Get To Know Your Most Valuable Asset

by Ed Meyer

posted on July 16, 2013 in Blogroll, General Discussion, Horse Racing, WinningPonies.com | No Comments >>

I was contacted two weeks ago by a manager from a local race track. He is versed in his field and knows how to make a buck. This guy wears more hats than many, and is involved in all areas of the game. So why is he calling?…  I know I could bring a up a point or […]