The Breeders’ Cup is in the books, and the fans have gone home. – The only reminder is piles of discarded programs and a floor full of tickets. As the big weekend lived up to the hype, I’m left with only one question. – “How do we get people involved all year round?” – The […]
What do you do with a bad ass bar, a race book, and a new race course ? – You try to build a fan base that comes for the races and stays for the fun. – The world of a racino is a creature unto themselves. They are part race track, and […]
I was on my way to work and received a call. Normally it’s a text shot from my friend Jeff, but today he wanted to talk. ” Ed, I have some sad news.” – The world of racing is a world within the world. As the many hardworking men and women who toil seven […]
Have you ever had the first ride in a brand new car? Me neither, but I think I get the idea. Everything is polished and bright, and it handles like a dream. The same can be said for race tracks. I have had the pleasure of working at five tracks in my career, and they have […]